The Peterson Auto Group was established in Treasure Valley by LG Peterson in 1928. The Auto Group is still locally owned today by the Peterson family. The Auto Group is known for its great service and better prices. It has grown to consist of 11 franchises including Toyota, Scion, Lexus, BMW, Chevrolet, Buick, Cadillac, Dodge, Chrysler, Jeep, and Ram. This 30 second commercial spot was produced to show Peterson Auto Group’s great selection in new and used inventory. They have over a thousand vehicles for you to choose from in Boise and Nampa, Idaho.